YouTube UK Blog
Meet the YouTube Symphony Orchestra
Monday, 30 March 2009
In approximately two weeks, the members of the
YouTube Symphony Orchestra
will travel from around the world to New York City, where they will meet for the first time for the summit and performance at Carnegie Hall. In anticipation of this gathering, some of the winning musicians have created video introductions that reveal a bit about who they are and where they're from (there are even a few family member cameos). This reel of hellos gives you a glimpse of the musicians behind the instruments:
For the full collection of introductory videos, from Costa Rica, Malaysia, Bermuda, Israel, South Korea and beyond, watch this playlist:
Finally, don't delay in securing your seat to the debut YouTube Symphony Orchestra performance on April 15. Tickets are on sale now at the
Carnegie Hall Box Office.
It isn't that far to travel, is it?
See you at the Symphony,
Michele Flannery
YouTube Music
Release Notes: 3/26/2009
Thursday, 26 March 2009
Traditionally after site maintenance we've only shared information about the most significant new features. But after witnessing the discussions about what else has changed, we figured more frequent, casual "release notes" would be good to publish as well. That way you can get a broader sense of what's new on the site, from major features to cosmetic touches, as well as background on the thinking or motivation behind some of these items.
*
Upload Progress Bar:
A new Flash uploader is up for all supported browsers and it comes with a long-awaited (and much-requested) feature: an upload progress bar that lets you know the status of your upload. Our next step will be providing the estimated video processing time for your upload.
*
Simpler HD Parameter:
We want to give you more control over how your video looks, including the option of it being eye-blazingly clear (HD), so we've now added an official URL parameter (hd=1) for sharing HD links.
*
Tweet Tweet:
Everyone's on The Twitter these days, so we've added a "share to Twitter" button under the Share options so you can easily send a video into your Twitterstream. (Feel free to change the prefilled text, if you like.) This was a big internal request, but we know many of you asked for it, too. We don't currently shorten the Video URL automagically but hope to get to it down the road.
*
Do You EDU? Educational Hub Launches:
Using YouTube as a vehicle to democratise learning is one of the coolest, unintended outcomes of the site's existence.
YouTube EDU
is a volunteer project sparked by a group of employees who wanted to find a better way to collect and highlight all the great educational content being uploaded to YouTube by colleges and universities. We'll feature some of these videos on the home page on Friday and elaborate further in a separate post on that day.
*
Mobile Improvements:
We're working hard to develop apps and a mobile Web site that enables the best possible video experience on as many devices as possible -- we recognise that mobile is a key component of how people will consume video in the future. So in addition to launching
a new mobile landing page,
we've cleaned up the upload flow from phone-to-YouTube so this should be a lot more smooth and intuitive now. More on this in a post this weekend.
*
Easier to Log In With Google Credentials:
If you have your YouTube account associated with your Google account, you no longer have to go to a separate page to log in to YouTube with your Google account information. It's all in one place at sign-in.
*
Neater Watch Pages:
Yes, sometimes YouTube can feel a bit cluttered, so last night we took some time to "clean up" the presentation on the watch page. Generally, we've heard from you that the action area on this page has been a bit confusing and should be made simpler. So we're streamlining the space beneath the player to better use the available real estate and to present all of the actions more consistently. Some changes you'll notice: a) the action links are a bit smaller and more condensed; b) we've eliminated the tabs for Comments, Statistics & Data and instead made all of these available in expandable sections (which you can collapse/expand using the little arrow), making it easy to expose or hide information in a consistent way. As a side note, we've begun work on a broader watch page redesign to incorporate all the things we've learned since our last major change. Expect to see some ideas and concept sketches on the blog once we're further along.
*
A Little Help for Your Friends:
The process of connecting with your friends on YouTube will see some bigger improvements soon, but in the meantime, we've added the ability for you to send an invite and personalised note to a username or email address. There's also an instant friend link to instant message if that's your preferred mode of communication -- go to: http://www.youtube.com/my_friends_invite.
*
New Names for Sponsored, Promoted and Featured Videos:
We've done a bit of spring cleaning with regards to some of the nomenclature on the site.
This post
from yesterday tells the story.
As always, let us know what you think in the comments below.
Thanks,
The YouTube Team
A Few Name Changes on the Site
Wednesday, 25 March 2009
It's time for a spring clean at YouTube, so you might notice that today we've renamed a few modules on the home page, watch page, and on the search results page, and we wanted to explain what the changes mean and why we're making them.
Like all spring cleaning exercises, you might ask "Why bother?" Well, in part because we want to help you discover videos on YouTube in lots of different ways, so it's important that you know where they came from and why we think you'll like them. But also, we just think these names make more sense. Here's the rundown:
*
Spotlight Videos:
We like to highlight videos we think you'll want to watch; videos that hopefully inform, inspire, and entertain. We think "Spotlight Videos" is an appropriate title for this section, and soon we are going to take a more thematic approach to showcasing some of the best videos our community and partners produce. When you see these videos, they will have top billing on the page -- a true spotlight.
*
Promoted Videos:
Our
search advertising programme
is about helping anyone promote their videos to a larger audience on YouTube (right now this is only available in the U.S.). Whether you're a start-up band trying to break out with a new single, or an advertiser showing off how to use your cool new product, this programme is a great way for you to promote and drive traffic to your content. We think "Promoted Videos" more accurately describes this programme than "Sponsored Videos," the original name.
*
Featured Videos:
Featured Videos will be primarily populated with videos from YouTube's thousands of partners, but they might also include select user videos that are currently popular or that we have previously showcased in Spotlight Videos. We will automatically rotate these videos throughout the day to keep them fresh.
We'll be making a few other changes to the homepage in the weeks to come; until then, we wanted to share these developments with you.
Best,
Curtis Lee
Product Marketing Manager
The YouTube Team
Adopt a Feature: Round #1
Tuesday, 24 March 2009
Recently we launched
a programme called Adopt a Feature,
in which we asked you to give certain features some TLC by making videos explaining how they work. Just over two dozen of you took us up on it, with the majority choosing to talk about
AudioSwap
and
Insight
. We're collecting these clips on the
adoptafeature
channel, and as you can see they're a mixture of straightforward instruction and comedy -- there's even some bile, a fake corpse, more than a few bleeps, and a bit of innuendo... In other words, you are indeed taking these features and making them your own, which is exactly what we were hoping for. Here are some highlights so far:
*
SteveDutzy
lets you in on
a fun (if perverse) game
he plays with Insight
*
BelgianDann
employs annotations
(and the undead!)
to promote AudioSwap
*
Petercoffin
broadcasts from space
to explain how Insight can contribute to inspiration, monetisation and, um, you'll see
*
Thecomputernerd01
stops talking about batteries, GameBoy, his mum's shades, his new knit hat, and an ace of hearts card long enough to
explain how the country/language pulldown menus work
* The dapper
Bobby SoFamous
shows how AudioSwap can
mask a foul mouth
(and, of course, make you a better YouTube participant)
*
BeanerLaRue
's mother, Lola, makes her third cameo to
impress the kids with her knowledge of AudioSwap
While these videos continue to work their magic, and as new ones are added, we'll continue to watch how usage of these features evolves with your adoptafeature uploads and we'll report back on any significant shifts. So take a look at what's been created so far and consider this an open call to produce something even better, particularly for some of the features that didn't get as much love this round:
Country and Language Options
,
Playlists
,
QuickCapture
, and
Subscriptions
. (If you feel compelled to make a video about a feature not on the list, go for it -- just include "adoptafeature" in the tags. We might use it in a future installment.)
Anyway, get those cameras rolling. We want to have a lot more to talk about come March 31, the next adoptafeature update.
Best,
Hunter Walk
Director, Product Management
The YouTube Team
Watching Video on Windows Mobile and Nokia S60 Phones
Friday, 20 March 2009
Our goal is to provide you with a great YouTube experience wherever you want to watch videos -- whether it's on your computer,
on your television
, or on your mobile phone. While YouTube has been available for many mobile phones for over a year, today we're taking a big step forward with a new version of our mobile YouTube application. It's optimised for most Windows Mobile and Symbian Series 60 devices (a list of supported Nokia S60 devices is available
here
). In addition to providing YouTube on more phones than ever before, it's also much faster -- up to 90% faster starting up, searching, and video loading -- and gives you better video quality that's automatically optimised to your WiFi or 3G network.
To download the app, visit http://m.youtube.com from your device. More cool features and app improvements are on the way, and the app will alert you as updates become available and allow you to upgrade with a single click.
Best,
David Stewart
Product Marketing
The YouTube Team
New YouTube Insight Feature: Do People Like Your Videos?
Wednesday, 18 March 2009
YouTube Insight
, our video analytics tool, is full of useful information about your video views. You can find out which state or country your views come from, the websites that send you the most traffic, or the parts of your video that keep your viewers' attention. But while views are an important indicator of popularity, they are not the full picture: you know people are watching your video, but do they really like it?
Since the beginning of YouTube, many of you have been looking at the community's feedback to answer this question -- reading comments, looking at ratings, and checking favorites. Today, we hope to make it easier for you to find out who likes your videos (and who doesn't) by launching our newest
YouTube Insight
feature: a "Community" tab that allows you to see how YouTube users engage with your content over time and depending on their geographic location. You can see total numbers related to ratings, comments, and favorites (or all of them combined), as well as the average number of actions the community takes per view of your video. For example, if it looks like your rating is 3/5 stars, but the average Japanese viewer is giving you 2, while the French tend to give you 5, you'll now know where your real fans are located.
We think this new feature will be useful to many of you, whether you are an advertiser trying to figure out what users think of your new product (not just whether they started to watch the commercial), or a professor curious whether your Plato lecture is starting conversations among users in Greece.
We hope this feature will answer the question du jour: is he (or she) just not that into you?
Tracy Chan and Kenny Stoltz
Product Managers
The YouTube Team
An Update On Our View Counts
Saturday, 14 March 2009
Video view counts reflect the YouTube community's interests and the grassroots popularity of videos. We periodically make changes that allow us to display consistent view counts and accurately reflect a "real" view based on video consumption, video streaming and spam filtering. Unfortunately, a few people still try to artificially manipulate their video's view counts. Some people game third-party view counts as well. That can make things unfair for everyone.
Recently, we found spamming issues associated with the view counts on a small number of videos. The inflated view count number on these videos will be frozen until actual views catch up to the published, artificial, view count. Also, a few people have commented that their view counts are updating more slowly. Occasionally the speed with which views update changes -- sometimes it’s faster and sometimes it’s slower. But we are always working to make sure that the final view count numbers are an accurate reflection of the community's interest.
Michelle Schlachta
Community Manager
The YouTube Team
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