In five years, YouTube has become a window on to the global world of creativity, and a reminder that great creativity is not the preserve of big agencies from major markets. Susan Boyle and Paul Potts to the world, it has also allowed the Great British Public to enjoy ads such as the iconic “carousel” campaign created for Philips by Tribal DDB Amsterdam and the epic “rollerbabies” spot for Evian by BETC Euro RSCG, which had been circulating around the internet months before it ever hit UK TV screens. Cannes Lions get dished out in June.“smell like a man” Old Spice spot by Wieden & Kennedy Portland and immersed yourself in Euro RSCG’s campaign for Dos Equis, which introduces “the most interesting man in the world”. simulating sex really be that funny?), while others, such as the Orange “airball” or Movistar “connected” work, may leave you with a lump in your throat. You may even see a campaign for the first time that will provide the inspiration for your next piece of work. The Campaign Team
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