You are producing your own content on YouTube. You have built up a decent audience. What next? Well, how about following in the footsteps of Hot For Words and Panacea81 and signing up for the YouTube Partner Programme?


Since January 2008, YouTube users in the UK have been able to apply for partner status, which – once awarded – qualifies them for a share in the revenues generated by advertising laid against their videos. As you have probably noticed, we have developed a number of new advertising formats in the year-and-a-half since the programme was launched and partners can pick and choose which they would like to see appear against their content.


If you are still not sure about applying, maybe these bullet points from the YouTube Partnership Team will change your mind:

• As the No.1 video site on the Internet and the No.2 search engine in the world, YouTube will break new boundaries for your video content and open new frontiers for your brand, whatever that may be. With millions of unique viewers each month, this represents potentially enormous exposure for you and your work.

• You will have the opportunity of generating revenue from your videos through different types of ads, such as InVideo ads and banner ads.

• You will have unique tools available only to partners like the "Partner Interactive Banner" which will make your channel unique as well as access to various tools that YouTube offers to protect copyright holders.

• Through our unique Analytics tool you will be able to create content that will enhance the targeting of viewers and advertisers, by analysing general demographics of your audience, your competitors and much more.

• Finally, YouTube tries to offer the best viewing experience to its viewers and users, and you can now upload your videos in HD quality, using a 16:9 aspect ratio.


Remember: In order to qualify for the YouTube Partner Programme, you must meet some minimum criteria, chief among which are owning the copyright and distribution rights for all audio and video content that you upload. That said, head here to apply. If this has inspired you to create an account on YouTube and lay the groundwork for your new show, head here. And if you’re still not sold on the idea of joining the programme, you can browse the list of individuals, organisations and businesses that have already taken the plunge here.


We look forward to welcoming you onboard. Have fun,


Jamie and The YouTube UK Partnerships Team