Every year 210,000 individuals are reported missing in the UK -- two-thirds of whom are classed as young people. In a bid to raise their profile and support the efforts being made to find them, Sunday, May 25, has been named International Missing Children’s Day and YouTube UK is happy to help support the Missing People organisation’s ongoing efforts to reunite friends and families.






Missing People – formerly known as the National Missing Persons Helpline – set up its channel on YouTube on December 8, 2006. On average it features 10-15 profiles of missing people a month and currently has 94 active campaigns running. Since its launch, 39 of the people featured on the channel have been found, but the organisation clearly has a mountain to climb.



So, in a bid to help Missing People in its efforts – and in order to salute its innovative and overwhelmingly positive use of YouTube – why not head to their page, have a look through the profiles and think about subscribing. You never know, you may be in a position to help someone as a direct result.


Enjoy your Bank Holiday,

The YouTube Team