YouTube UK Blog: July 2014

YouTube UK Blog

What's Up on YouTube: Tomorrowland and Beyond

Friday, 25 July 2014

This weekend Tomorrowland stages the second of its sold-out three-day parties in Boom, Belgium, with DJ talent like Tiësto, Steve Aoki and Above & Beyond animating the crowd and streaming five hours of sets live on Friday, Saturday and Sunday here on YouTube.

The festival has racked up almost 400 million views, its series of official aftermovies from 2011, 2012 and 2013 accounting for almost 260 million of those clicks, proving the popularity of dance music events on YouTube.
EXIT Festival, in Serbia, for example — named the Best Major European Festival in 2013 — teamed up with YouTube electronic music powerhouse UKF this year to produce "Fresh From The Fort", a series of daily updates featuring artists including Gorgon City, Skrillex and Andy C talking music and sampling the local grog. The Coachella Valley Music and Arts Festival has streamed on YouTube the past few years, famously bringing Tupac back to life with a holographic performance seen around the world.
Boiler Room are also no stranger to streaming sets from festivals across the world, with the likes of Laurent Garnier, Bill Brewster, and Digitalism appearing under their banner from Amsterdam to Croatia and beyond.
So if you can’t make it to The Great Outdoors to join the party in person — or if you want to relive magical musical moments after the event — then YouTube may have the answer. For more music, head here, and if it’s trending videos you fancy, the UK Spotlight Channel may well have something for you.
Jamie Dolling, YouTube UK, recently watched "Weird Al Yankovic -- Word Crimes".

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