With London Fashion Week hitting its stride, today we’re happy to hand the UK homepage over to Christopher Bailey, Burberry’s Chief Creative Officer.

Since he joined the brand in 2001, it has undergone a wholesale transformation from a somewhat staid luxury name – albeit with a trademark check that struck a chord with a different demographic – to a design house that has arguably made the world think again about British design.

As a result, it has been fascinating to find out more about how he uses YouTube in the course of his work – and it’s great to be able to share that with you today:



The idea that Christopher Bailey isn’t beyond spending a few hours trawling YouTube for interviews with talents like David Bailey or Barbara Hepworth, listening to music from acts like Adele or Dusty Springfield, or just looking at videos of London in the snow is an interesting one. As he notes himself, it serves to reinforce the understanding that the internet – or, as Bailey notes, the work of people like Tim Berners-Lee – has revolutionised the way we live, play and learn.

Have fun, and enjoy the rest of what London Fashion Week has to offer,

Jamie Dolling, YouTube UK, recently watched “Burberry Spring/Summer 2011”.