Happy Birthday YouTube. Video does give people a voice and this is one of the things that has made YouTube so great. I wrote a blog post to celebrate YouTube's 5th Birthday "YouTube 5 Years on – Leave the Lunatics Running the Asylum – They’re doing a Good Job" http://adamellis1985.wordpress.com/2010/02/15/youtube-5-years-on-leave-the-lunatics-to-run-the-asylum-theyre-doing-a-good-job/ or http://bit.ly/d2eqSB(short link)
I wonder did you ever expect youtube to get as big as it has. What a rollercoster ride it must be for the whole idea to come on leap and bounds the way that it has. Heres to many more years to come. Cheers Sammy
Dear Mr Hurley The fact that this blog article only has 14 comments in as many days is an indication of the extent to which YouTube has lost its way. Most YouTubers are simply not going to be bothered to come over to a different website, sign in separately, and waste time writing a comment that will never be read by Chad Hurley, co-founder and CEO, or anyone else. The recent troubles at Toyota are a perfect example of how a market leader can squander its advantage by ignoring the people who facilitated its success in the first place. (Forgive the brief lecture that follows.) Toyota spent two decades refining its systems to ensure that it made the most reliable cars in the world, at an affordable price. Mostly through word of mouth, this reputation became almost universally known. The massive goodwill that people had for the brand allowed Toyota to “leverage” its status to get into the “premium” market and pursue market growth on an international stage. They became the market leader and could do no wrong. As is almost always the case, the decision makers were surrounded by an army of sycophants who all spent their time congratulating each other on their intelligence and “strategizing” ways to take advantage of their brand equity. Inevitably, they took their eyes off the ball. Who wants to be bothered with the details of quality control of “partner” suppliers and the minutiae of day-to-day problems on the assembly line when you can be making bold plans to conquer the world? They believed their own advertising. They were the suppliers of the Most Reliable Cars in the World. It became their God-given right to make the most of this. The chaos in Detroit only seemed to reinforce this perception. One small problem though; along the way, they started to make some bad cars. Cars that killed people. Customers obviously knew it. And they wanted to tell Toyota. But nobody wanted to hear about it. There was a long line of people between the customers and the decision-makers who all had a (short-term) vested interest in making sure that customers’ concerns were not conveyed to the people who could do anything about them. I trust you will see the analogy here….. The fundamental problem is the lack of a mechanism for customers/users to make their wishes or concerns known. I don't care how smart you are or how much access you have to data on user behaviour; there is no substitute for direct communication with the people who interact with your product on a daily basis. The great irony is that YouTube is essentially a mechanism for sharing information. However, very few mechanisms exist for the most important exchange of information: that between the business and its "customers". Please take the time to read the channel comments on YouTube's own channel page. It is clear that many people are not in favour of the new redesign. They are trying to tell you something. I understand that any business needs to make money in order to keep providing a service. My concern is that the rush to monetize will drive away many of the viewers upon whom your success is built.
You do not "own" the views that have made YouTube the most-watched video site in the world. Those viewers are here because they were attracted to the way that YouTube presents information. They were attracted to the "experience". The information for which YouTube is a conduit is essentially a commodity. In an age of user-generated content, there is an alomost infinite "supply" of entertainment. The hardware that provides the backbone for your business is also a commodity (if not yet, it will become so). Whilst you may currently enjoy a cost advantage in the ability to deliver the information, that advantage will not be enough to sustain the business. There will be a battle over the privilege of being the primary distibutor of video content over the internet. That battle will be won, in my opinion, by the company that has the best interface between viewers and the content. It would appear that there has been some strategic decision to steer views toward "quality" content. Or “premium” content. Both are euphemisms for “content that YouTube gets paid to deliver”. There is no direct relation to the actual entertainment value of the videos. Along the way there is a “crowding out” effect, whereby other videos, which might be more entertaining, do not get watched. You might get more money, but the viewer has received less entertainment. There must be some other way of doing it. You need to find a way of delivering the most entertaining experience, or someone else will. Clearly, changes need to be made to effectively monetize the business. I can’ tell you what all those changes are. I don’t pretend to be the smartest person in the room. But I can make a few suggestions. And I’m sure there are many others users who can too. And somewhere amongst those suggestions you will find your answer. But enough talk. I believe in the mantra: “Don’t tell me; SHOW me”. So, in the absence of anything similar, we have recently launched a YouTube channel called SuggestaFeature. It is still clumsy and poorly supported, but its heart is in the right place. It is an example of the direction I think you should be considering. Feel free to check it out: www.youtube.com/user/SuggestaFeature I also made a video about it. http://www.youtube.com/watch?v=F-iXstZ8o8w I look forward to a reply. (But I’m certainly not holding my breath.) And yeah, congratulations on the five years and the one billion and all that. We still love YouTube. Please don’t screw it up. Regards ROBwithaB
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Follow
Happy Birthday Youtube! Thanks for making what I do possible.
ReplyDeleteYouTube have succeeded where others have failed. Keep up the good work!
ReplyDeleteHappy Birthday YouTube. Video does give people a voice and this is one of the things that has made YouTube so great. I wrote a blog post to celebrate YouTube's 5th Birthday "YouTube 5 Years on – Leave the Lunatics Running the Asylum – They’re doing a Good Job" http://adamellis1985.wordpress.com/2010/02/15/youtube-5-years-on-leave-the-lunatics-to-run-the-asylum-theyre-doing-a-good-job/ or http://bit.ly/d2eqSB(short link)
ReplyDelete
ReplyDelete-Global Warming-
Gosh, I didn't know YouTube has been around that long!
ReplyDeleteNow, if I can only figure out how to make a video that people will watch.... lol
Rick
www.ThisIsTulsa.com
I wish I had discovered YouTube before it was bought by Google. It must of been quite easy to get noticed back then.
ReplyDeleteHappy birthday YouTube
Sam
www.tispio.com
was irritating adverts obscuring the lower third of videos part of your plan 5 years ago?
ReplyDeleteI am really happy for youtube and I everything goes well.
ReplyDeleteI wonder did you ever expect youtube to get as big as it has. What a rollercoster ride it must be for the whole idea to come on leap and bounds the way that it has. Heres to many more years to come.
ReplyDeleteCheers
Sammy
"or deploying auto-speech recognition technology" no your not you quit on that and left a lot of people disappointed
ReplyDeleteOfcourse I love Youtube. But I have been applying for Partner for 10 weeks, and not a single reply. No approval's, and no denials. .
ReplyDelete"or deploying auto-speech recognition technology" there is a bug you have to have subtitles for that to work
ReplyDeleteHow about recognising the 'other' video format used in the MAJORITY of the world?
ReplyDeleteYou've started a strange new format of 390 but forgotten that the rest of the world uses 576 rather than 480.
I'm sure most of the world's users would find that far more useful.
I wish I had discovered YouTube before it was bought by Google. It must of been quite easy to get noticed back then.happy BDay
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Dear Mr Hurley
ReplyDeleteThe fact that this blog article only has 14 comments in as many days is an indication of the extent to which YouTube has lost its way. Most YouTubers are simply not going to be bothered to come over to a different website, sign in separately, and waste time writing a comment that will never be read by Chad Hurley, co-founder and CEO, or anyone else.
The recent troubles at Toyota are a perfect example of how a market leader can squander its advantage by ignoring the people who facilitated its success in the first place. (Forgive the brief lecture that follows.) Toyota spent two decades refining its systems to ensure that it made the most reliable cars in the world, at an affordable price. Mostly through word of mouth, this reputation became almost universally known. The massive goodwill that people had for the brand allowed Toyota to “leverage” its status to get into the “premium” market and pursue market growth on an international stage. They became the market leader and could do no wrong. As is almost always the case, the decision makers were surrounded by an army of sycophants who all spent their time congratulating each other on their intelligence and “strategizing” ways to take advantage of their brand equity. Inevitably, they took their eyes off the ball. Who wants to be bothered with the details of quality control of “partner” suppliers and the minutiae of day-to-day problems on the assembly line when you can be making bold plans to conquer the world? They believed their own advertising. They were the suppliers of the Most Reliable Cars in the World. It became their God-given right to make the most of this. The chaos in Detroit only seemed to reinforce this perception. One small problem though; along the way, they started to make some bad cars. Cars that killed people. Customers obviously knew it. And they wanted to tell Toyota. But nobody wanted to hear about it. There was a long line of people between the customers and the decision-makers who all had a (short-term) vested interest in making sure that customers’ concerns were not conveyed to the people who could do anything about them.
I trust you will see the analogy here…..
The fundamental problem is the lack of a mechanism for customers/users to make their wishes or concerns known. I don't care how smart you are or how much access you have to data on user behaviour; there is no substitute for direct communication with the people who interact with your product on a daily basis.
The great irony is that YouTube is essentially a mechanism for sharing information. However, very few mechanisms exist for the most important exchange of information: that between the business and its "customers". Please take the time to read the channel comments on YouTube's own channel page. It is clear that many people are not in favour of the new redesign. They are trying to tell you something. I understand that any business needs to make money in order to keep providing a service. My concern is that the rush to monetize will drive away many of the viewers upon whom your success is built.
You do not "own" the views that have made YouTube the most-watched video site in the world. Those viewers are here because they were attracted to the way that YouTube presents information. They were attracted to the "experience".
ReplyDeleteThe information for which YouTube is a conduit is essentially a commodity. In an age of user-generated content, there is an alomost infinite "supply" of entertainment. The hardware that provides the backbone for your business is also a commodity (if not yet, it will become so). Whilst you may currently enjoy a cost advantage in the ability to deliver the information, that advantage will not be enough to sustain the business. There will be a battle over the privilege of being the primary distibutor of video content over the internet. That battle will be won, in my opinion, by the company that has the best interface between viewers and the content.
It would appear that there has been some strategic decision to steer views toward "quality" content. Or “premium” content. Both are euphemisms for “content that YouTube gets paid to deliver”. There is no direct relation to the actual entertainment value of the videos. Along the way there is a “crowding out” effect, whereby other videos, which might be more entertaining, do not get watched. You might get more money, but the viewer has received less entertainment. There must be some other way of doing it. You need to find a way of delivering the most entertaining experience, or someone else will.
Clearly, changes need to be made to effectively monetize the business. I can’ tell you what all those changes are. I don’t pretend to be the smartest person in the room. But I can make a few suggestions. And I’m sure there are many others users who can too. And somewhere amongst those suggestions you will find your answer.
But enough talk. I believe in the mantra: “Don’t tell me; SHOW me”. So, in the absence of anything similar, we have recently launched a YouTube channel called SuggestaFeature. It is still clumsy and poorly supported, but its heart is in the right place. It is an example of the direction I think you should be considering. Feel free to check it out:
www.youtube.com/user/SuggestaFeature
I also made a video about it. http://www.youtube.com/watch?v=F-iXstZ8o8w
I look forward to a reply. (But I’m certainly not holding my breath.)
And yeah, congratulations on the five years and the one billion and all that. We still love YouTube. Please don’t screw it up.
Regards
ROBwithaB
Obrigado e bom trabalho youtube
ReplyDeletenew youtbe interface sucks. change it back guys,, it s owfull!! hate new youtube and i t s not just me there are a lot more
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