As end-of-year critics’ lists go, the BBC’s Sound Of… series is well worthy of note. Past acts that have topped the annual poll of music critics, DJs and producers include 50 Cent, Keane, The Bravery, Corinne Bailey Rae, Mika, Adele and Little Boots – so it will be interesting to learn which act will come out on top of the 15-strong longlist.


Happily, the overwhelming majority of these performers have seen fit to develop a presence on YouTube, be that via their own channels or through the labels that have signed them. Today we are spotlighting four acts on the homepage who are already using the service as a means to connect with their audiences -- Marina And The Diamonds, Everything Everything, Daisy Dares You and Owl City -- whether that be by uploading official videos, live performances or vlogs.


However, if you want to see examples from all of those who have been longlisted, then see the playlist below:






Here’s to a musical 2010. Just remember: if you want to get a taste of the best new music first, YouTube is the perfect place to start.


Have fun,

Jamie Dolling, Community Editor, YouTube UK, recently watched "Ghetts - Skadoosh".