Want to hear The Streets’ new album before it’s released? You’ve come to the right place, as today Mike Skinner offers UK YouTube users an early taste of “Everything Is Borrowed”. Homemade music promos, behind-the-scenes footage, musings on life and the creative process – they’re all here. Together with a kitten video and some footage of the band’s back garden…






“We were the first people ever to put a video on YouTube,” claims Skinner. “People don’t know that. They owe us.” And with such powerful reasoning, how could we deny them the opportunity to give “Put A Donk On It” the frontpage profile it so richly deserves? But to be a little more serious about the effort that the band has put into The Beats, it’s clear that The Streets have wholly embraced the potential YouTube offers and are busy fleshing out a new – and often very, very funny – way of connecting with their public.


“We love YouTube – it has honestly changed the world we live in and way in which we consume content,” explains Skinner. “We make almost all of our videos ourselves, because no-one knows us like we do. Plus, it’s much cheaper and easier to control… having no money and relying on yourself forces you to be creative.”


On that note, go forth and see what The Streets have done with the UK homepage. And remember: if you would like to have a similar opportunity, contact us and make your case.



Have fun,

The YouTube Team