On June 7 the UEFA Euro 2008 Football Championships kicks off, with Switzerland (who share hosting duties with Austria) taking on the Czech Republic in Basel. Over the following 23 days the 16 finalist countries will play 31 games to see who gets to raise the trophy – and enjoy bragging rights across Europe until 2012.


One of the defining characteristics of the European Championships is its unpredictability. Since its launch in 1960, the 12 stagings of the event have produced nine different winners – a fact that seems to drive players to produce some of the best football of their careers (for some reason Paul Gascoigne in 1996 springs to mind…) and whip fans into a frenzy.






Where YouTube sees excitement, it sees opportunity. Cue our 23 Days programme, which is designed to share your skills, passion and football knowledge with the wider world. To this end channels have been set up in Germany, France, Spain, Italy, The Netherlands and Russia – not to mention a pan-European channel – designed to showcase users’ football skills (All About Football), their passion for the game (Fans In Action) and their analysis of the on-pitch action (Football Reporter).


So, whether you dream of representing your country in the competition, are intent on cheering your team on to victory or want to talk through the drama as it unfolds, 23 Days is for you. Head for the channel, do your thing and who knows – maybe the world will get to experience an important slice of Euro 2008 through your eyes.


Have fun,

The YouTube Team